We’ve looked at what was big in 2019, but now it’s time to see what’s in store for 2020.
Social media changes and evolves every day, but if you don’t have time to keep on top of the daily trends, you can at least take a look at what’s in store for the year ahead…
Striking a balance between private and public engagement
Privacy has been a huge talking point over the last few years with anything on social media largely being anyone’s business due to its public nature, but this year we should see a shift in brands and the way they engage with customers, with a higher demand for more intimate social experiences.
The key in 2020 will be finding balance between driving a broad reach across the public feed, while taking to private channels to focus on one-to-one engagement and nurturing deeper relationships with their customers.
The rise and rise of influencer marketing
Micro and mega influencers play a huge part here: we are still, as consumers, wary of ads in our feeds and we want reviews from people we trust when making purchasing decisions.
The social media influencer plays a key part in building that trust and acting as the bridge between the consumer and the product.
And with many small businesses not having the budget for “named” influencers, this may be a good year for the micro influencers.
Shopping on social media
I know we already have it, but this year, this functionality could really come into fruition and continue to grow.
With just a few clicks, you can go from seeing something you like while scrolling Instagram to sharing your credit card information and making a purchase right then and there, and I can only see more brands going in this direction in 2020.
Storytelling in your stories
Trust me – this is the KEY to social media success at the moment, especially with posts in your feed being hidden away among the algorithms that Facebook and Instagram impose.
Stories can provide viewers with more authentic insight, as the videos are often created on the spot.
It’s a glimpse behind the scenes, it’s relevant and timely, and there’s also a huge range of opportunities to format these Stories.
It is also the perfect space for marketers to capitalise on fear of missing out (FOMO) and to offer flash sales and deals.
They are hella useful if you deal with a lot of customer requests, although getting it right and making them feel ‘human’ ain’t easy!
Thankfully, algorithms are improving chatbots’ effectiveness by “understanding” what users are writing to them, meaning they are now becoming to sound more ‘human’.
Of course, they can’t answer every single question, but a lot of time can be saved for the customer service workers by handing over the common questions to the bots.