How to adapt your marketing strategy in lockdown

Lockdown. We might be here for a while longer, and who really knows how long?

A crippling thought for small businesses, but there is an advantage to all of this – with everyone stuck at home more people are online – which means now is the time to really make the most of this digital spike and focus on your marketing.

Here’s a few ways you can…

Stay connected

You might have already been doing this, but now is the time to really focus on your community management. Start a Facebook group and use it to connect with your audience. Really focus on what you share on your feeds and how you say it, and make sure you are listening to the audience, pay attention to what they are thinking and feeling and tailor your content to meet their needs. Keep in touch with other small business owners too, support comes full circle, and you never know – you might get a new lead out of it!

Get ready to make some changes

But don’t make knee jerk reactions out of panic… during this time, it’s a good idea to identify which of your services can remain operational and give them a really big push in your marketing strategy. You might consider adapting to these changes in your operations and updating your website to take the light off the services you can longer provide, and throw focus onto those you can still offer at this time.

Adapt your offers to the circumstances

Doorstep photography, YouTube tutorials, Facebook lives – anything you can offer digitally or at a distance will help keep your business thriving. You may also want to offer discounts for key workers, adapt your times to fit around people’s new work schedules, or try competitions to get new customers on board.

Keep nimble, and keep on top of things

The situation is evolving, it changes every day – so keep track of your statistics, your marketing metrics – and know when you need to adapt and move with the flow. Now is the time to really get to know your business, spend time running audience profiles and surveys, drill into your statistics to see what performs well and what doesn’t.

And finally… book a free training session with a professional

We’re all adapting, including me, which is why I am offering free 20 minute sessions for new clients to have a quick chat and a catch up, to brainstorm ideas and see if there’s a way that I can help.

Get in touch with me for more information if you’d like to book yours!