How to outsmart the Instagram algorithm

Not getting as many likes on Instagram as you used to? Don’t worry, you are not alone. Instagram has recently changed the way in which its algorithms work, which means best practices that have worked in the past, aren’t as affective anymore. Why? Well, it’s down to money. This way Instagram hopes you will eventually […]

Every day I’m hustlin’…

The side hustle: What exactly is it? Urban dictionary defines it as “freelance or piecework in nature, providing a supplemental income. Most people run a side hustle which eventually comes their full time job.” Largely (but not always) the side hustle can often be found in the creative spheres – musicians, artists, writers, maybe even […]

How to be mindful with social media

As a yoga teacher and a digital marketer I am in constant conflict over social media. When social media hit, I fell in love with it – suddenly there was a platform that turned the whole world into a podium, a platform – millions of people connecting, chatting, sharing content, voicing their opinions, making a […]

Are Instagram ads confusing you?

They’re similar to Facebook, and yet they are confusing many marketers – Instagram ads. Marketing on Instagram enables you to diversify across all platforms and avoid the over-saturated land that is Facebook. But how is it different? What’s the potential and What objectives are available? Read on my friends, read on… Instagram campaign objectives For […]