There’s no limit to the number of people who can have a role on a Page – if you are looking to give another member of your team access, but don’t know how to do it – take a look at this step by step guide to find out how…

How to give someone access to your Facebook business page:

If you’re an admin:

• Click Settings at the top of your Page
• Click Page Roles in the left column
• Type a name or email in the box and select the person from the list that appears
• Click Editor to select a role from the dropdown menu
• Click Add and enter your password to confirm

Keep in mind that if you’re not friends with the person you’re adding, they’ll have to accept your invite before they can start helping you manage your Page.

How to remove someone from your Facebook business page:

If you’re admin:

• Click Settings at the top of your Page.
• Click Page Roles in the left column.
• Click Edit next to the person you want to remove, and then click Remove.
• Click Confirm. You may need to enter your password.

You can always remove yourself from a Page, but if you’re the Page’s only admin, you’ll need to add another admin first.

How to change someone’s role on your Facebook business page:

If you’re an admin:

• Click Settings at the top of your Page.
• Click Page Roles in the left column.
• Click Edit next to the name of the person whose role you want to change and then select a new role from the dropdown menu.
• Click Save. You may need to enter your password to confirm.

Note: If you’re a new admin, keep in mind that you may need to wait seven days before you can remove or demote another admin.

Can’t remember your Instagram password? You may want to try and recover it, or maybe even reset it.

Not sure how – here’s a step by step guide on how to do it…

Recover your Instagram password via desktop

• Go to the Instagram website to log in to your account: http://www.instagram.com

• Click on “forget password” below the login field

• Enter the username, email or your phone number linked to your Instagram account. And then click on ‘reset password’

• Then you will receive an Instagram email that includes a link to reset your Instagram password. Click on the link in your email

• Enter your new password (a strong one), confirm it and click on “reset password” for the last time

• Now you will log in and be redirected to your Instagram account.

How to change the Instagram password on an Android or iPhone device

• Open Instagram and touch your profile picture in the lower right corner

• Touch the three line icon in the upper right corner, and then choose Privacy and security

• Towards the bottom, touch Password

• Enter your current password, then your new password twice, touch Save when finished

Reset your password via Instagram desktop…

• Visit the official Instagram website: http://www.instagram.com

• Press the login button.

• Click on the button ‘Forgot your login information’

• Provide your username or Instagram email you used to sign up for Instagram

• Then click on the ‘Send’ option

• Check your email and click on the Instagram reset link

• Then enter the new password one more time, re-confirm your password

• Now click on the reset button

• Your Instagram account is now ready for use

The side hustle: What exactly is it?

Urban dictionary defines it as “freelance or piecework in nature, providing a supplemental income. Most people run a side hustle which eventually comes their full time job.”

Largely (but not always) the side hustle can often be found in the creative spheres – musicians, artists, writers, maybe even chefs, gardeners, brewers – but these days with so many of us desperate to escape the rat race, and longing for a more flexible way of working – the side hustle comes in all shapes and sizes.

As a former side hustler, now turned full time self employed ‘female boss’, here’s my top tips on what to consider before you turn to hustling…

Do what you love

The most obvious thing to say of course, but in order to stick with your side hustle and make it your full time profession, you have to really love what you do – you’re going to be with it, nurturing it and caring for it day in and day out, so make sure it’s something you really do adore.

Be flexible

A good side hustle needs to fit in with your schedule. Helping people out with their digital marketing was a perfect fit for my hour and half commute to and from work every day – you work five days a week, adding a side hustle on top of that means even less hours your partner or family will get to spend with you, not to mention having some well needed time to yourself. Allow your hustle to fit around the schedule you already have.

Consider how much time you have

I’ve already said that I used to use my commute to side hustle, on busy days I’d probably add my lunch break on top of that too – but know your limits. The second you start sacrificing your morning run or yoga practice, or drinks with friends ask yourself – is this really necessary? Your side hustle may be your dream – but you need to allow yourself time to breathe and space to relax also.

Be ready to adapt

When I first started side hustling I thought people would fall at my feet for my help, but turns out that most people don’t have money to spare. Depending on what your side hustle is, you may need to adapt your fee or even work for free on some occasions to get the work. Trust me though – this isn’t a bad thing. Show willing, show them you want to invest your time in their company, and eventually the rewards will follow – think of the bigger picture.

Talk to people

It might come as a shock for those of you who know me to read this, but I am really, really shy. I hate talking to people I don’t know, I hate putting myself out there, I hate handing out business cards and I hate ‘plugging’ myself. My advice on that if you feel the same? Get over it. If you don’t get in there someone else will – be nice, be friendly, make friends, contacts, acquaintances and you never know, you might get a new client out of it.

Stick with it

If you believe in what you do then stick with it. Yes it is going to be hard, yes there will be times when you are working 12, 15 or even 17 hour days, yes you may not see a weekend for a year, and yes you may drive your partner and your family up the wall – but if you believe in it, like really believe in it, your side hustle will be the career you dreamed it would be. Play the long game with your patience, and stick with it, it’s worth it in the end – believe me!

As a yoga teacher and a digital marketer I am in constant conflict over social media.

When social media hit, I fell in love with it – suddenly there was a platform that turned the whole world into a podium, a platform – millions of people connecting, chatting, sharing content, voicing their opinions, making a stand, a difference, a change… it was so easy to speak to friends who had moved half way across the world – I could see what all my mates were up to at the drop of a hat, birthday parties became suddenly SO easy to organise – and my job as a journalist had just become very, VERY exciting.

A career in digital media was only natural, but the more I delved into it, the more aware I became of the negative effects of instant gratification, of poor posture from constant scrolling, damaged retinas from screen gazing, and also what it really meant to have the whole world as a podium with every Tom, Dick and Harry were voicing their opinions, opinions that often weren’t all that…

So that’s when I turned to yoga, to give myself some space from the digital world, but in doing so – I learned new skills to help me navigate this connected world that I had become a part of.

Yoga helped me step back, find balance, and approach social media in a more mindful way.

So if you’re struggling, here’s a few thoughts from me on how to be more mindful with your social media…

1. Don’t use social media every day

You don’t need to post something every day – particularly the Instagrammers out there – why not give people a glimpse into your life once a week, and spend the rest of your time, living your it? If you are sharing nearly every moment of every day, how are you ever truly living in the moment and being mindful?

2. Don’t engage with social media first thing.

When waking up, while it may feel natural to reach for your phone first, don’t. Roll over and hug and kiss the person next to you. Open the window and check out the weather. Do some stretching. Make a cup of tea or meditate. Give yourself time to connect with yourself before connecting to social media.

3. Go to bed with a book in hand instead of your phone.

This allows you time for yourself, escapism too, but also helps you stay present in the moment – and maybe even help you fall asleep quicker too.

4. Don’t bring your phone with you when you have special plans.

If you have to take photos take a camera that is not connected to your phone or at the very least put your phone on flight mode so you won’t get any notifications. And if you do take photographs, please let it be of people and not your food?

5. Disconnect every week.

Every Thursday I teach yoga, and 3pm on a Thursday is my golden hour. I turn my phone off, listen to music and lay on my yoga mat and relax. Sometimes it’s for 40 minutes, sometimes I am lucky enough to get an hour, but it’s never anything less than 20 minutes. It’s important to have this time away from your phone, and everyone else trying to connect with you. So try and reserve space once or twice (or even much more) times a week if you can. And as a yoga teacher – I can honestly say yoga retreats are the greatest for this – five days without your phone is the ultimate heaven.

Try it.

Social media isn’t going anywhere, at least anytime soon, so just give yourself the time to switch off for a bit – you’ll thank yourself for it later!

They’re similar to Facebook, and yet they are confusing many marketers – Instagram ads.

Marketing on Instagram enables you to diversify across all platforms and avoid the over-saturated land that is Facebook. But how is it different? What’s the potential and What objectives are available? Read on my friends, read on…

Instagram campaign objectives

For Instagram Feed Ads, the supported campaign objectives are: Brand Awareness, Reach, Traffic, Video Views, App Installs, Lead Generation, Engagement, Messages, Conversions, Catalog Sales, and Store Traffic.

For Instagram Stories, the campaign objectives available are: Brand Awareness, Reach, Traffic, Video Views, App Installs, Lead Generation, and Conversions.

A great way to start attracting followers is with an Awareness ad, then you can move on to Lead Generation and Conversion.

Instagram has a great explainer of what all the ads do here.

Instagram ad placements

Although limited, they are powerful, the Instagram ad placement allows you to have your ads appear on people’s Instagram feed or in their stories – and these are run from Facebook.

You can find more on that here.

Feed ads

The Instagram Feed enables marketers to show content to their target audiences in between organic posts of users they follow, and can seemingly appear as native content.

This is why they can be highly effective in driving new users into your funnel and encouraging them to engage, click through, or convert through a re-marketing campaign later on.

What are the feed ad specs?

According to Facebook, the technical specs for the Feed Ads are as follows:

• File Type: jpg or png
• File Size Max: 30MB
• Video Layout: Square or Vertical
• Video Max Size: 4 GB
• Video Duration Max: 60 seconds
• Hashtag Max: 30
• Carousel Cards Max: 10

Instagram Stories Ads

These are less intrusive appearing at the top of your feed, and are therefore highly effective in driving clicks to your designated landing page. 

What are the Stories ad specs?

According to Facebook, the design and technical specs of Instagram Stories Ads are as follows:

• Layout: Vertical
• Photo Stories Visible: 5 seconds
• Image ratios: 9:16 and 16:9 to 4:5
• Image Size: 1080×1920 however, key elements will appear within a 1080×1420 space.
• Carousel Cards Max: 10
• Carousel Video Duration: 15 seconds
• Prompted Carousel Video Duration: 60 seconds 
• Video Duration Max: 120 seconds

Using Your Existing Organic Instagram Posts as Ads

Seen success with your organic Instagram posts? Then boost them!

The post will appear in the newsfeed of your target audience without seeming too out of place or disruptive and it’s the simplest way to spread awareness on Instagram.